
Runs the ads, the emails and the copy. If Psycle said it, Alex wrote it.
Psycle started in 2022, when the three of us went looking for a home sauna that didn't contradict the reason you buy one. Every cabin we opened up had glue, plastic and a vent that didn't vent. None where built according to Finnish principles either. So we designed the sauna we wish existed.
Saunas and ice baths are sold as detox tools. Sweat out the heavy metals, recover faster, sleep better. We were sold on it too. We used them daily and felt the difference.
Then we looked at what they're made of. Laminated offcuts pressed together with adhesive. Chemical finishes. A plastic knob on the heater. A passive vent that barely moves air, so you sit in a rising cloud of CO2 and whatever the glue is giving off at 90°C. Public facilities add chlorine on top.
That's the paradox. The tool you bought to lower your toxic load is adding to it, an hour at a time.
So we built the one we wanted. Japanese cedar and stainless steel in the heat zone, with no glue, no filler, no plastic and no synthetic finish. An active ventilation system, because a hole in the wall doesn't count. Bench height, headspace and heater placement to Finnish sauna rules, so the heat works the way it should. Amber and red light only, because a recovery tool shouldn't fight your sleep.
Everything we make is held to that standard. If it goes in the cabin, we'd be happy to breathe it.
See what's inside the Genesis
Runs the ads, the emails and the copy. If Psycle said it, Alex wrote it.

Owns the timber, the joinery and every factory visit. The zero-glue build is his.

Gets your sauna from the wharf to your door, and answers the phone after.
Builds, product dev, and the odd sweat session @psycle_wellness
Every enquiry goes straight to Alex, Jayce or Gerard. Tell us your space and what you're after, and one of us replies within one business day. No call centre spam.
Alex
Gerard
Jayce
One business day reply. Viewings in Byron Bay by appointment.